(Portfolio)
07 / 08
← All projects
Optic Yourself
About the project
(Context)
An optical store specializing in prescription glasses and sunglasses, in business since 2012, that entered a new phase and needed a brand with modernity, elegance, professionalism and approachability.
(Concept)
The goal was a brand that's easy to associate, conveying what the company is without being obvious. The identity combines the brand's initials with the store's main purpose: its clients' vision.
Tons Design®
It's not just about design: it's clarity, authority and positioning. It's the ability of a professional to recognize herself and be recognized.